It is safe to say that 2020 is one for the books. We have experienced quite a bit of uncertainty and change this year, including the growing reliance on digital strategy to stay connected to customers. We have also gained tons of lessons in how to refresh digital strategy for small business.
Digital strategy is, after all, always changing year after year. Yet, 2020 emphasized the importance of digital readiness and knowing how to use digital strategy to successfully navigate unexpected changes.
Small business digital strategy is vital to the growth of start-up firms that enter saturated markets or for rising small businesses that want to remain competitive against companies with majority market share.
Refreshing your digital strategy in an Agile model will add value to your objectives that can move your small business to the next tier in revenue. In this article, we will provide insight into how to refresh your digital strategy to meet future-focused needs and to reinforce your brand.
The key is embracing a mix of brand authenticity and innovative technology. Here are some ways to refresh digital strategy for small business in 2020: