Here's Why You Need a Digital Project Manager

The world is digital now and your small business should be too. One thing 2020 taught us is that businesses that have not taken advantage of digital readiness are more susceptible to going out of business when faced with interruption – economic or otherwise. In 2020, more than 300,000 small businesses closed temporarily or permanently due to the COVID-19 pandemic and 14% of the small businesses that remain open have reportedly put more investment into technology and digital marketing.

Digital readiness enables small businesses to transition a significant percentage of sales acquisition efforts online, while embracing emerging technologies for better business.

As the pandemic’s impact on small business survival demonstrated, many organizations were not digitally ready or prepared for unexpected shifts to normal operations. Hopefully, that is not the case for your small business now, but if it is, now is the time to start employing the right people to prepare for digital readiness.

So, here’s why you need a digital project manager…

What is a Digital Project Manager?

A digital project manager is an expert in organization and strategy. Their goal is to achieve project goals for individual projects of various size and scope. To do that, they use exceptional management skills to oversee several moving parts and communicate with project stakeholders.

As the title implies, a digital project manager is responsible for the management, planning, scheduling, budgeting, monitoring, execution, and closing of digital projects. In case you are wondering about the difference between your day-to-day activities and a project – it is just that! A project is only a project if it has a defined start and end point.

A digital project can involve anything from a full-scale website upgrade for a federal government agency to legacy product modernization to a brand awareness