Updated: Dec 24, 2020
Privacy regulation just got more intense now that the California Consumer Privacy Act (CCPA) is officially in effect as of Jan. 1, 2020. Just a few weeks into the new year, everyone awaits to see its impact on consumer control and the oversight of Big Data, while digital marketers for small and global businesses are paying close attention to how digital marketing strategy will make room for the new law.
4 Major Rights Under the CCPA
On June 28, 2018, California made a landmark move for the consumer privacy of California residents and passed the CCPA. Now Californians are permitted to demand that businesses release their collected personal information, remove it from company data, view a list of third parties who have also received the information, and even sue the company if the use of the information violates privacy guidelines.
Violators may face up to $7,500 in penalties per intentional violation. Talk about consumer control… and there are other rights granted to consumers under the new law.
Don’t Do Business in California? Still Matters.
You may be thinking that the law does not impact your business if you do not operate in California. However, the law is internet-specific, and the internet is everywhere. Your Maryland or Florida-based business may very well serve businesses or consumers who access your products, services, and content in California. Not to mention, with one of the largest workforces and technology climate