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Digalyne Hosts Live Panel Discussion to Talk Digital Strategy for Black-Owned Businesses

WASHINGTON, June 30, 2020 – Digalyne Consulting, LLC hosted an online live panel discussion “You Are Seen, You Are Heard: Discussions on the State of Digital in the Black Community” on June 22 to take a strategic look at the digital divide, the power of digital influence, and strategies to leverage digital for Black advancement. Four experts in the digital media, advertisement, and marketing industry joined the forum to discuss a wide array of topics from representation gaps in media and advertisement to the economic use of social media for Black-owned businesses.

“We are experiencing an interesting point in time,” said Ajia Allen, Principal Consultant and Owner of Digalyne. “Digital is at the forefront of transformation for so many organizations, while also being used instrumentally as an extended voice of the people leading the call for social justice against inexcusable acts like the murders of Breonna Taylor and George Floyd. It is important to spotlight the state of digital as a tool for consumerism, but also to start dialogue on how to use digital as a source of advancement.”

Digalyne’s live panel discussion aired on the company’s Facebook page at the start of Phase II of the Washington, DC Reopening. Novel coronavirus (COVID-19) spurred a global shutdown and social distance requirements in March 2020 and continued into June, leaving Black Americans disproportionately impacted. Discussion panelists addressed ways Black business owners can take advantage of digital to overcome the economic challenges of the pandemic.

“There are a lot of tools right now, websites, and apps that are really focusing on Black-owned businesses and we need to take advantage of that,” said Femi Gbangbalasa, Principal of Bigability, LLC.

Discussion panelists brought more than 60 years of collective experience and diverse insight to the forum and included:

  • Ashlyn Mason, National Branded Content Manager of USA Today | Gannett

  • B. Femi Gbangbalasa, Principal and Digital Marketing Manager of Bigability, LLC

  • JinJa Birkenbeuel, CEO of Birk Creative

  • Gideon Moncrieffe, Digital Media + Live Event Production Executive of American Express

Allen hosted the hour-long forum encouraging viewers to participate using hashtag #YouAreSeenYouAreHeard. Panelists mentioned several free digital resources including and Yelp’s new feature for Black-owned businesses.

Digalyne’s live panel discussion is open to the public and is available for full view on the Digalyne Facebook page.


About Digalyne

Digalyne Consulting is a digital transformation consultancy that specializes in supporting the lifecycle of small business. Services support pivotal points of growth just when a little more strategy and support is needed to scale. Digital Strategy, Riser Resources, and Transformative Insights help small businesses remain competitive, data-driven, and authentic online and transformative offline.

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