5 Social Media Updates in 2020 You Should Know + More

Social media enjoyed a supreme hike in usership in the early part of 2020. Facebook, LinkedIn, Twitter, Instagram, and the up and coming TikTok applications managed to support more than 3.2 billion users during the COVID-19 crisis. Engagement increased more than 61% over normal usage rates across markets. More impressive than connecting so many users on a regular basis (who often go between at least 2-4 apps per day), these platforms have also managed to introduce several social media updates in 2020, alongside some not so amazing legal updates.

Before we dive into these exciting new features and rollouts, let’s take a quick look at the current state of social media usership for some of the world’s leading social media platforms:

Social Media is Taking Off

Facebook is still at the lead of the pack with more than 2.3 billion users and about 74 % of those users actively using the platform at least once a day. Of course, as one of the first social media platforms to really take off, diverse products like Facebook News and Facebook Dating, and as the parent to Instagram and WhatsApp, it is bound to have a leg up on the competition.

Instagram is not too far behind with more than 1 billion users, mostly between the age ranges of 18-24 (30%) and 25-34 (35%). LinkedIn continues to pride itself as the niche platform dedicated to the professional community with 61% of its users as senior level influencers.